CASE STUDIES

Skyflakes Crackers – Crunching Through North America’s Saturated Snack Market

Skyflakes Crackers have long been celebrated for their rich heritage and widespread popularity in many parts of the world. Known for their light, crisp texture and versatile use, Skyflakes are a beloved snack with a storied past. However, despite their legacy, the brand faced the significant challenge of breaking into the North American market—a region defined by evolving consumer tastes and a highly saturated snack landscape.

The Challenge

Heritage vs. Modern Demand: 

While the brand's history resonated with loyal fans overseas, North American consumers were increasingly drawn to innovative and trend-forward snack options. Skyflakes needed to bridge the gap between its traditional appeal and modern expectations. ● Market

Saturation: 

North America’s snack market is crowded with countless options, making it difficult for a heritage brand to justify its place without a refreshed, compelling narrative that spoke to both nostalgia and contemporary trends.

 Evolving Consumer Tastes: 

Today's consumers seek both quality and innovation. The challenge was to reposition Skyflakes as not just a classic snack but also a relevant, versatile option for a new generation—balancing tradition with modern culinary trends.

Our Approach:

Integrated PR Campaign: 

We reimagined Skyflakes’ narrative by crafting press releases and media pitches that celebrated its heritage while showcasing its evolution. The new narrative emphasized how Skyflakes can be enjoyed in innovative ways—such as being incorporated into trendy recipes or as a versatile accompaniment in modern diets.

 Targeted Media Outreach & Influencer Partnerships: 

We strategically engaged North American food and lifestyle publications, securing features that reintroduced Skyflakes to a new audience. Collaborations with popular food bloggers and influencers helped demonstrate creative uses of the product, bridging the gap between a traditional favorite and modern snack innovation.

Results:

40% Increase in Media Mentions: 

Our targeted outreach garnered extensive coverage in North American food and lifestyle outlets, repositioning Skyflakes as both a classic and a contemporary snack option. ● 35%

Boost in Digital Engagement: 

Influencer content drove significant increases in online interactions, with consumers sharing innovative ways to enjoy Skyflakes.

20% Growth in Sales in Targeted Regions: 

The refreshed narrative and strategic amplification translated into measurable gains, as North American consumers embraced the revitalized brand—helping to overcome market saturation and shifting preferences.

Our Client Success Stories:

"Ace Cedar Digital helped us tell a new story—one that honors our heritage while making Skyflakes relevant for today’s consumers. Our renewed digital presence has not only boosted engagement but has also opened doors in a challenging market like North America."

James T

Marketing Manager (North America), Skyflakes Crackers